Northfield, IL (February 11, 2006) – Are they toys or are they storage? According to Wayne Rothschild, founder of Neat-Oh! International, LLC, and co-inventor (with his 10-year old son, Max) of its patents pending line of ZipBin® toy products, they’re both. “They’re a new way to play and put things away,” says Rothschild. “They’ll Zip-lify your life®,” he adds with a grin.

The company currently offers 10 new ZipBin® portable playworlds:

• ZipBin® Mansion looks and plays like a doll house. Unzipped, it’s a “multi-room” activity surface with built-in closets for doll accessories. Throw a rooftop garden party, lounge by the pool, entertain, dance, have a fashion show.

• ZipBin® Road & Rail features a colorful activity surface that’s great for vehicles, trains, boats, farm play, construction toys and even planes. The tracks are the same gauge as most wooden trains.

• ZipBin® Dinosaur becomes a dinosaur island activity surface for use with dinosaurs, animals, vehicles, boats and action figures. Fantasy play is encouraged by a prehistoric world featuring a volcano, a river, a tar pit and a mysterious cave.

• ZipBin® Farm, ZipBin® Castle, ZipBin® Unicorn, ZipBin® Small Town, ZipBin® Action Adventure, ZipBin® Medieval Castle and ZipBin® Cottage complete the new line of new ZipBin® portable playworlds.

Each ZipBin® portable playworld easily unzips to become an activity surface, and then zips back up capturing its contents for easy clean-up and simple storage. Each is stackable, collapsible and transportable, and has a durable, wipe-clean surface. Also, each is attractively designed to complement any child’s room or playroom décor.

All ZipBin® portable playworlds are available with theme-appropriate toys. Ranging in size from extra-small to large, their suggested retail prices are $9.99 to $29.99.

NOI also is introducing three Creative Kits—the Neat-Oh!® Painting Kit, Drawing Kit and Clay Kit. They all are beautifully decorated on the outside and open to wipe-clean craft surfaces, with designs that inspire and instruct users how to create. They refold for storage and include art supplies, which are stored under the lid. They will retail at $19.99.

An agile and entrepreneurial marketer, Rothschild has created a speed-to-market model for Neat-Oh!® corporation that will allow it to rapidly expand distribution of ZipBin® products into new channels and geographies. Thus far, the company has created more than 60 innovative toy, home organization and outdoor recreation products.

“We went from concept to market in nine short months with ZipBin® portable playworlds, and we plan to continue on the same course with the introduction of even more exciting ZipBin® products as 2006 unfolds,” says Rothschild.

The company is currently negotiating with major retailers to carry its line of ZipBin® products. Neat-Oh!® executives are also exploring licensing opportunities.

About Neat-Oh! International, LLC

Neat-Oh! International, LLC, established in February 2005, creates and brings to market innovative toy, home organization and outdoor recreation products. It’s patent pending ZipBin® lines of attractively designed, transportable and collapsible toy, home organization and outdoor recreation solutions unzip to become activity or play surfaces, and then zip back up to a storage bin. The company’s name, Neat-Oh!®, reflects how consumers react when initially exposed to innovative ZipBin® products. For additional information about Neat-Oh! International, LLC or the ZipBin® brand, visit www.neat-oh.com

© 2006, Neat-Oh! International, LLC, Patents Pending
Trademarks are property of Neat-Oh! International, LLC