Northfield, IL (March 12, 2006) – Is it a picnic basket or a dining surface? According to Wayne Rothschild, founder of Neat-Oh! International, LLC, and co-inventor (with his 10-year old son, Max!) of the patents pending lines of ZipBin® Outdoor Recreation, Home Organization, and Toy products, they’re both. “They’re a new way to play and put things away,” says Rothschild. “They’ll Zip-lify your life®,” he adds with a grin. The ZipBin® solution for Outdoor Recreation and Home Organization represents a new-to-the-world breakthrough because it’s a transportable, collapsible, transformable bin that is a cross between an activity surface and storage.

The company currently offers two new ZipBin® products for Outdoor Recreation:

• ZipBin® Picnic Basket We commissioned a watercolor artist to design the picnic basket’s water-resistant exterior. Load it with your favorite picnic foods and beverages. When you reach your destination, unzip the basket to reveal the classic red checkered “tablecloth” with a wipe-clean, water-resistant surface. After eating, discard your paper and plastic, collapse the mat into the lid and carry it home flat.

• ZipBin® Camo Outdoor Bin This is our heavy duty, take-a-beating ZipBin® product. The exterior is water-resistant, rugged, 600D polyester, luggage-grade material. The bin unzips to become a durable, wipe-clean, water-resistant work or dining surface. And, when empty, it collapses flat into the lid for easy storage or carrying.

The company is also introducing its Home Organization line of themed and/or decorative storage solutions. These multi-functional storage bins are exceptionally beautiful, identify their contents and can also be used to hold/transport gifts. When not in use, they fold completely flat.

• ZipBin® Christmas Storage The beautiful seasonal exterior was privately commissioned exclusively for this product. The intricate detail on the fabric is exceptional. The interior contains layers of separated storage for treasured Christmas decorations. Everything is acid free to prevent fading on your most valued ornaments. And the bin is collapsible and transportable. (It’s stackable too, so if you have a lot of ornaments, you’ll need more than one.)

• ZipBin® Halloween Storage Halloween has become another holiday for which we decorate our homes. You deserve a special place to store family favorites—dishes, decorations, masks and other delights to charm and terrify guests. Also stackable, collapsible and transportable.

• ZipBin® Satin Storage These satin storage solutions are elegant and beautiful. Rich metallic colors include gold, silver, red, green, indigo, pink and baby blue. Of course, these bins are stackable, collapsible and transportable.

An agile and entrepreneurial marketer, Rothschild has created a speed-to-market model for Neat-Oh!® corporation that will allow it to rapidly expand distribution of ZipBin® products into new channels and geographies. Thus far, the company has created more than 60 innovative toy, home organization and outdoor recreation products. The Toy line includes such themes as a doll Mansion, a doll Cottage, Fairy Castle, Farm, Road & Rail for cars and trains, Dinosaur, Action Encounter, Medieval Castle, Small Town, and Plastic Blocks. They are available in different sizes and come with and without accompanying toys and accessories.

“We went from concept to market in nine short months with ZipBin® products, and we plan to continue on the same course with the introduction of even more exciting ZipBin® items as 2006 unfolds,” says Rothschild.

The company is currently negotiating with retailers to carry its line of ZipBin® products. Neat-Oh!® executives are also exploring licensing opportunities. ZipBin® products retail between $14.99 and $49.99, depending on size, materials, and whether they are sold with accessories.

About Neat-Oh! International, LLC

Neat-Oh! International, LLC, established in February 2005, creates and brings to market innovative toy, home organization and outdoor recreation products. It’s patent pending ZipBin® lines of attractively designed, transportable and collapsible toy, home organization and outdoor recreation solutions unzip to become activity or play surfaces, and then zip back up to a storage bin. The company’s name, Neat-Oh!®, reflects how consumers react when initially exposed to innovative ZipBin® products. For additional information about Neat-Oh! International, LLC or the ZipBin® brand, visit www.neat-oh.com

© 2006, Neat-Oh! International, LLC, Patents Pending
Trademarks are property of Neat-Oh! International, LLC